News flash: people like free stuff.
Yes, I know I just rocked you way down to your private bits with that shocking information. I read an article this morning on Yahoo's Appolicious that the world seems stunned that "freemium" games are making money. What is "freemium?" No, it's not an element on the periodic table, it's when someone gives you a videogame -- for free -- and that game offers the option of paying to increase basic functionatliy. You don't want to pay for more playability? You don't have to.
What this does is create the same environment we proudly offer have here at Dark Øverlord Media: try it before you buy it. Our free podcasts (and their free games) let people try something for free to see if its right for them. If they do enjoy the goods, sometimes they then choose to spend their money because the entertainment value has already been proven. They know their money is well-spent on a proven commodity.
If they don't like the free book/game, then they don't buy anything. They don't feel cheated that they wasted their hard-earned money on something that didn't have value for them. Even when they don't dig the goods, they usually remain happy. Why? Becuase the vendor trusts to consumer to make up his or her own mind. Not with spin, marketing, misleading movie trailers, fake social-media campaigns, etc., but with the actual product.
"Freemium" is about putting the spending decision in the hands of the consumer. Freemium is a great way to say "my product is so bad-ass, I can give you the main engine for free and you'll be beggin' me to buy more stuff."
That's why you so many free stories here. And, yes, you will beg, first for things you can buy, and then -- when the Sigler Ascension hits -- for mercy.